Media Packs

From reading this 'reader profile' I have found that the audience of the mix mag magazine is more males than females. This suggests that more males are in to the dance music or males prefer reading the magazine more than females do. 

While describing who their target audience is they have used slang, such as, 'clubbing' 'cool' 'tunes' This language appeals to the audience and tells me that they are probably aged between 16 and 25 years old. The images used on the reader profile represents the reader of mix mag and these are the kinds of images  used in with in the magazine aswell, appealing to the audience. I am going to use similar images to appeal to my audience. The audience is described as 'the first on a fashion trend' suggesting a lot of the adverts in the magazine will be of the latest fashion. The audience spends their money on 'nights out, clothes and tunes' suggesting they have a disposable income and are probably middle to upper class.

The target audience for the billboard magazine is older, 25-54, than the readers of mix mag. This tells me that there will probably be no slang used in articles and there will be a higher text to picture ratio language used in the magazine which will appeal to the audience. A lot of the readers of this magazines have been in higher eductaion and have a high anual income, suggesting they are probably middle to upper class people. The image used of 'the billboard reader' is a male wearing a suit, which tells us that the reader is sophisticated, has a high paying job and probably thinks highly of himself. Also because it is a male suggests that most of the readers of billboard are males.

The readers of mojo are a similar age to the people who read Billboard suggesting that similar language and text to picture ratio is used in billboard and in mojo. As the reader of this magazine is described as 'passionate and discerning music fan' tells me that this magazine really focuses on music compared to bill board and mix mag as both those magazine focused on the disposable income, what they did at weekends, education and social class while talking about their reader. It also describes the reader of mojo as a 'heavy gig goer' using a bit of slang, 'gig' which appeals to the audience. Also it tells me that in the magazine there will be a lot of advertisements for gigs and concerts. 

Here we are told what the reader of mojo likes doing, 'John and his partner occasionally like to unwind at the weekend by packing the toddlers off to their grandparents and inviting their friends around for dinner, whiskey and a rifle through his record collection to unearth some hidden gems. Well read and media-savvy, they chat into the small hours about music, books and films' This tells us the reader is older than the reader of mix mag and have more important prioties than going out and buying the latest trends. It also tells us the reader is sophisticated and are probably middle to upper class.

All three of these magazines are targeted at middle to upper class people, but are targeted at different age ranges. Mix mag having the youngest age range, 16-25, because of this age range they have used slang and a higher picture to text ratio. I am going to do the same in my magazine as my age range and the social class is the same. I am also producing a similar magazine to mix mag focuing on the dubstep genre so i will be using similar images and add in some advertisements, advertising the latest trends, appealing to the audience.