Friday, 9 December 2011

Audience profile

Ryan is a 24 year old single, middle class, male living in London. He is passionate about music and aspires to be a great DJ. He has a disposable income which is normally spent on nights out, latest trends, tunes and the latest phone or IPod. He knows all the latest DJ’s and up coming tunes and he is the biggest downloader in the UK.  He is the first to recommend a song or club and the trend setter with in his peer group, he spends little time in front of the TV, especially at weekends, he is definitely the cool one with in the group of friends and know as ‘the ladies man’.
Ryan loves live music, he will attend any live dance music event, when possible. He spends most of his money on events taking place in foreign countries such as Ibiza, Amsterdam and Miami, but he will go to any club having a large event.

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