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Style Sheet

I have decided to use these fonts as they are a  fun kind of font, which will appeal to the audience and represent the genre of music well.

I found from my research that a lot of people represent the dubstep genre with colours like red, black, blue and green. I am using red,black and blue as i associate these colours with dubstep, the target audience will be able to associate these colours with SineWave Magazine and with dubstep.

I have decided to use images like this as the 'clubbing' scene appeals and represents the audience. Also using mid shots of the artists rather then long shots makes the audience feel more initimate with them.

Magazine Pitch

SineWave is a new magazine focusing on the dubstep genre, this is aimed at males and females aged 16-25 and readers are likely to have a disposable income.

The magazine will cover all aspects of the dubstep genre, from the origin to all the best places to go to experience it and the greatest dubstep artists around. There will be interviews with the biggest dubstep artists, reviews of latest albums, up and coming artists and events.

The style will be quite dark, with fluorescent blues, purples, whites etc, reflecting the scene in a nightclub or a gig where dubstep music is played. There will be text and images, both reflecting the style of music.

The example double page spread will be an interview with  ‘Skrillex’. The article will include how he started out, latest tours and reviews on his albums, It will also feature images of him performing live.
The contents page will include images of artists and live gigs. There will be text giving a brief summary on what is featuring on certain pages, such as an interview with 'Knife Party' on page 13.

Audience profile

Ryan is a 24 year old single, middle class, male living in London. He is passionate about music and aspires to be a great DJ. He has a disposable income which is normally spent on nights out, latest trends, tunes and the latest phone or IPod. He knows all the latest DJ’s and up coming tunes and he is the biggest downloader in the UK.  He is the first to recommend a song or club and the trend setter with in his peer group, he spends little time in front of the TV, especially at weekends, he is definitely the cool one with in the group of friends and know as ‘the ladies man’.

Ryan loves live music, he will attend any live dance music event, when possible. He spends most of his money on events taking place in foreign countries such as Ibiza, Amsterdam and Miami, but he will go to any club having a large event.

Media Packs

From reading this 'reader profile' I have found that the audience of the mix mag magazine is more males than females. This suggests that more males are in to the dance music or males prefer reading the magazine more than females do. 

While describing who their target audience is they have used slang, such as, 'clubbing' 'cool' 'tunes' This language appeals to the audience and tells me that they are probably aged between 16 and 25 years old. The images used on the reader profile represents the reader of mix mag and these are the kinds of images  used in with in the magazine aswell, appealing to the audience. I am going to use similar images to appeal to my audience. The audience is described as 'the first on a fashion trend' suggesting a lot of the adverts in the magazine will be of the latest fashion. The audience spends their money on 'nights out, clothes and tunes' suggesting they have a disposable income and are probably middle to upper class.

The target audience for the billboard magazine is older, 25-54, than the readers of mix mag. This tells me that there will probably be no slang used in articles and there will be a higher text to picture ratio language used in the magazine which will appeal to the audience. A lot of the readers of this magazines have been in higher eductaion and have a high anual income, suggesting they are probably middle to upper class people. The image used of 'the billboard reader' is a male wearing a suit, which tells us that the reader is sophisticated, has a high paying job and probably thinks highly of himself. Also because it is a male suggests that most of the readers of billboard are males.

The readers of mojo are a similar age to the people who read Billboard suggesting that similar language and text to picture ratio is used in billboard and in mojo. As the reader of this magazine is described as 'passionate and discerning music fan' tells me that this magazine really focuses on music compared to bill board and mix mag as both those magazine focused on the disposable income, what they did at weekends, education and social class while talking about their reader. It also describes the reader of mojo as a 'heavy gig goer' using a bit of slang, 'gig' which appeals to the audience. Also it tells me that in the magazine there will be a lot of advertisements for gigs and concerts. 

Here we are told what the reader of mojo likes doing, 'John and his partner occasionally like to unwind at the weekend by packing the toddlers off to their grandparents and inviting their friends around for dinner, whiskey and a rifle through his record collection to unearth some hidden gems. Well read and media-savvy, they chat into the small hours about music, books and films' This tells us the reader is older than the reader of mix mag and have more important prioties than going out and buying the latest trends. It also tells us the reader is sophisticated and are probably middle to upper class.

All three of these magazines are targeted at middle to upper class people, but are targeted at different age ranges. Mix mag having the youngest age range, 16-25, because of this age range they have used slang and a higher picture to text ratio. I am going to do the same in my magazine as my age range and the social class is the same. I am also producing a similar magazine to mix mag focuing on the dubstep genre so i will be using similar images and add in some advertisements, advertising the latest trends, appealing to the audience.



Analysing survey results

My target audience is between the ages of 15 and 21. This means I will use informal language and slang that adolescents will appeal to.

The results show me that 70% of the people that answered my survey are male, so I am going to use more masculine colours in the design. I will also use a few feminine colours as 30% of the people that answered my survey are female.  I will probably use colours such as purple, black and red as these colours appeal to both male and females.

Only a few people are into techno and into dubstep. The top three answers were indie, rock and pop. Which tells me i should add indie music into my magazine to appeal to more people

These results show me that not a lot of people favourite artists are dubstep artist, but this does not mean that they do not like that genre of music. In my magazine I will probably have to include something on an indie or pop band as they are quite popular.

80% of the people that answered my survey like dubstep, which tells me there is a place in the market for a magazine dedicated to dubstep, but as 20% said they do not like dubstep I will include something on pop or indie artists.

The majority of the people that answered my survey are students so i am going to use slang in the magazine and images that appeal to them.

The answers i got from this tells me that my audience is up to date in the fashion world, which suggests i should add adverts and images of the latest fashion in the magazine to appeal to the audience.

Analysing existing products

Analysing existing products

View more PowerPoint from L-simpkins

Here I have analysed three front covers of existing magazines, Kerrang!, NME and Mixmag,

three contents pages, NME, DJ, Mixmag and three double page spreads, NME, Mixmag and Kerrang! This has helped me to understand the conventions of a magazine, the language, images and the amount of text used to appeal to audiences who enjoy a certain genre of music. I am going to use this to help me create a music magazine focusing on the dubstep genre and that is aimed at 16-25 year olds, male and female.