Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
AS Media Coursework
Monday, 12 March 2012
Question 5
How did you attract/address your audience?
To attract my audience I made sure my models were wearing the latest fashions, currently the biggest trend is 'short shorts' on females. So my model wore 'short shorts' and a shirt. This appeals to the audience as this is the latest trend and they are always wanting to be on top of the latest fashion, and it is clothing my reader will probably wear. As you can see below there is an image of a female who attended a Tiesto gig, she is wearing a similar thing to what the model is wearing in my magazine.
To attract my audience I chose to write with an informal attitude, a casual 'one-to-one' style was more appropriate as it makes the audience feel more comfortable and it is easy to read. By using language such as 'tech' 'tune' 'yeah boii' and 'raving' appeals to the audience as this is the type of language they will use, so they know that the magazine is aimed at them.
To attract my audience I made sure my models were wearing the latest fashions, currently the biggest trend is 'short shorts' on females. So my model wore 'short shorts' and a shirt. This appeals to the audience as this is the latest trend and they are always wanting to be on top of the latest fashion, and it is clothing my reader will probably wear. As you can see below there is an image of a female who attended a Tiesto gig, she is wearing a similar thing to what the model is wearing in my magazine.
Also i wanted to appeal to the males who are up to date in the fashion world, so the model is wearing a plan white tee and jeans, similar to what the male in the image above is wearing, who also attended Tiesto's gig. I think I have appealed to my audience well as the images I have used represent the readers well.
Question 4
Who would the audience be for your media product?
When I first started the project I wanted the magazine to be aimed at both males and females, between the ages of 16 and 25, but it could also appeal to people over 25.
When I first started the project I wanted the magazine to be aimed at both males and females, between the ages of 16 and 25, but it could also appeal to people over 25.
As my magazine is supposed to be dedicated to the dubstep genre it only appeals to a ceratin number of people, but it does cover some drum and bass so appeals to a wider audience of both male and females. From my research I found that the average age of people who read music magazines is 17, also I found that more males enjoy the dubstep genre but I know that there are some females who enjoy dubstep, so I have tried to make the magazine appeal to both genders, by using images of both genders and colours that appeal to male and females, I think I have achieved that.
Typical readers of my magazine.
Both of these readers are passionate about this genre of music and regularly attend gigs, they both have a disposable income which is usual spent on the latest trends, tunes and nights out.
Gender- Male
Age-18
Favourite dubstep artist- Ry Legit
Gender- Female
Age-16
Favourite dubstep artist- Excision
Question 2
How does your media product represent particular social groups?
Ways in which my media product represents a particular social group is through the colour scheme, images and the style and language of writing.
The colour scheme is bright blue, pink/purple, black and white, these colours represent a club atmosphere, so the social group is predominately people who go to clubs, so this is male and females aged 18-25. The use of the colours also represents gender, the blue represents the males and appeals to them, but is also a colour that appeals to females. The pink/purple represents the females, but yet again is a colour that appeals to both male and females. The blacks and whites are suppose to represent the darkness of a club and the white the flashing of the lights, so the people reading my magazine can relate to this.
The images used in my magazine are of both male and females, I decided to use both male and female models as it appeals to both genders and represents the audience of the magazine. The people in the images are between the ages of 16 and 25, which represents the age group. Another thing that represents the age group is the style/language of the writing. I have used words such as ‘raving’ ‘tune’ ‘yeah boii’ and ‘tech’ this represents the age group as these are words 16-25 year olds use, by using them in the magazine the audience know its for them.
The dubstep genre is normally linked to ‘chavs’ and people of the lower class, my magazine challenges this stereotype as it is aimed at ‘normal’ people who are middle class, by using models that are middle class it represents the social group well, also the style of clothing the models are wearing represent the social class.
Evaluation-Question 1
In what ways does yout media product use, develop or challenge forms and conventions of real media products?
I think 'Sinewave' is similar to existing products as it follows forms and conventions of a typical music magazine and does not try to challenge any of them.
Front Cover-On the left is my magazine and on the right is an existing product, Mixmag. As you can see they are different but both follow the conventions of a magazine. Sinewave has a mast head, cover lines, an image, barcode and issue number, like any other magazine does. Some magazines do feature the website on the front cover and i have done so, i have also featured the website on the contents page and double page spread.
Unlike this front cover of Mixmag i have chosen to use a picture of an artist featuring in the magazine, i think by doing this it grabs the readers attention more and as i used a female on the front cover it appeals to both male and female audiences.
Bold titles are normally used to make the name of the magazine stand out and the titles are usually situated at the top of the cover, in the centre, this is done so when the magazine is on a shelf it can easily picked out. My magazine follows this convention as the title,'Sinewave' is in a bold font which i downloaded from 'dafont.com' I chose to use this font as it is quite electronic looking, which goes well with the genre of dubstep and is eye catching. Also the title/logo will be unique to the magazine so the audience can associate that font with Sinewave.
Magazines will always have cover lines as they sell the other stories featuring in the magazine. As you can see i have also followed this basic convention.
The front cover of a magazine will normally only use 3 colours as it is more aesthetically pleasing. My chosen colour scheme is Blue, White and Pink because in my market research i found that people associate bright blues, pink/purple and whites with dubstep.
Contents Page- On my front cover the lighting is quite dark around the edges of the model as it is supposed to represent a club scene, as they are normally quite dark. I have tried to re-create this effect on the contents page by using the gradient tool on Adobe Photoshop.
I have used blue, pink and white on the contents page to keep it consistent with the front cover, by using these colours it shows continuity and makes it aesthetically pleasing. Also it shows that there is a clear genre of this magazine.
The writing on the contents pages is usually set out in columns of 2 or 3, as you can see mine has been set out in 2 columns. Also i have used the same fonts i used on the front cover, on the contents page so there is continuity and aesthetically pleasing. Normally the word 'contents' is on the top of the page so it is the first thing the audience reads. This is another convention my magazine has followed.
Another convention is that on the list of contents, the page number will come before the text, and a few words about the story will follow, as you can see from the image above. A subline gives a bit more detail on the article in a smaller, calibri, size 11 font.
i followed another convention which normally appears in magazines, using smaller images along side the text. These images normally link to other stories featured in the magazine. I decided to use 4 images instead of 3 because they fit in a column better, which makes it look more professional.
Double Page Spread-
Double page spreads typically have an image covering one page,the left, and the article on the next page, the right. As we read from left to right, the image is the first thing you notice, I have followed this convention.
The artists name is usually in a bold font, which tell sthe audience who the article is about. I used a bold font, which I used on the front cover and used a pink/purple which is part of the colour scheme. This shows continuity throughout the magazine.
As you can see I have followed a nother convention, the page number and website is situated in the bottom left and right hand corner, which is what you would see in any magazine.
The writing is usually in 2-4 columns, my writing is split up into 2 columns and a third column is created by 3 images of the artist. This is not a typical convention but i have done this as it is aesthetically pleasing. I think my double page spread has followed the basic conventions.
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